2023 Digital Community Leaders Survey Report
The Community Imperative:
How and why to elevate
your community strategy
By Ann Longley, with Pete Heslop and Jan Carlyle
Foreword
Since 2021, when we carried out our last survey, the landscape across digital communities has changed as we've worked through recovery.
Now in 2023, as we've dared to reimagine, the report brings positive signs for growth in digital communities. As organisations that are working with communities on a daily basis, Steadfast Collective and Autumn Live are pleased to be bringing conversations like these to the forefront. We hope this data and report will enable you to understand what is happening within digital communities and those of you who are leading them.
In this year's survey, we collected data from 66 respondents.
10 experts have analysed the data and responded.
The year ahead will continue to challenge us, alongside providing great opportunities for gathering, connection, and our communities. If you'd like to discuss how we can work with you to enable greater connection, please speak to us.
Pete Heslop
Managing Director at Steadfast Collective
Jan Carlyle
Founder & Event Director at Autumn Live
Get your hands on the report
You can either order one of our beautiful, premium 128 page printed report, or download the PDF for free.
The report delivered directly to your door, printed on premium paper in perfect bound.
£25.00
Buy nowThank you for downloading the report, it will arrive in your inbox shortly!
What's in the report?
Is your community growing?
What are the most commonly used metrics to evaluate online communities?
What is the goal of your community?
How is your community funded?
And many more...
Insights provided by
Kian Bakhtiari
Founder of The People
Rosie Sherry
Founder, Rosieland
Richard Gott
Founder of The Memberwise Network
Michelle Goodall
Chief Marketing Officer, Guild
Vincent Boon
Co-founder, Standing on Giants
Pete Heslop
Managing Director at Steadfast Collective
Kian Bakhtiari
Founder of The People
Rosie Sherry
Founder, Rosieland
Richard Gott
Founder of The Memberwise Network
Michelle Goodall
Chief Marketing Officer, Guild
Vincent Boon
Co-founder, Standing on Giants
Pete Heslop
Managing Director at Steadfast Collective
Madeleine Milne
Founder, Customerization
Blaise Grimes-Viort
Founder, Is the Answer
Nicole Saunders
Director of Community, Zendesk
Laura Roth
Global SMB Community, AWS
Matt Sullivan
Managing Director BIMA
Jan Carlyle
Founder of Autumn Live
Madeleine Milne
Founder, Customerization
Blaise Grimes-Viort
Founder, Is the Answer
Nicole Saunders
Director of Community, Zendesk
Laura Roth
Global SMB Community, AWS
Matt Sullivan
Managing Director BIMA
Jan Carlyle
Founder of Autumn Live
Access to frameworks such as
66 communities completed the report, from communities with 50 through to 100 million members.Here's what we asked.
Community Archetypes
They come in many flavours, but deliver similar benefits.
Ecosystem of Impact
Have you mapped your community ecosystem?
Community Participation Ladder
Encourage behaviours with desirable incentives.
Community-first culture Nexus
Gather around a shared vision, act towards shared goal.
